We strive to create t-shirts that transcend the laundry pile. Our designs aspire to a higher standard than mere recognition, tribalism, or kitsch. At their best, our shirts stoke nostalgia, spark conversation, and make people laugh. They elicit knowing nods at your neighborhood bar and hearty “who dats” in foreign airports.
We make t-shirts because they’re democratic, both in appeal and in execution: everyone wears them, and anyone can make them. And we believe they can be civic-minded too.